B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

In today's fast-paced service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these objectives is by lining up marketing efforts with the buyers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opp